Electric carmaker Polestar on course to double market presence and retail footprint in 2021
Swedish electric car brand to launch easy-to-access out-of-town Polestar Destinations
Swedish electric car brand, Polestar, is to continue its rapid global retail expansion to support the company’s ongoing growth. Through the course of 2021, Polestar is launching in nine global markets, doubling the total number of markets to 18. The brand will also double its number of retail environments around the world by the end of the year.
The brand is adding to its Polestar Spaces retail approach, typically found in city centre locations, by introducing their new concept of Polestar Destinations. Both will offer the same customer experience and offer test drives but the Polestar Destinations will be located at larger, easy-to-access out-of-town locations.
Thomas Ingenlath, Polestar CEO, said: “We are expanding both within markets in which we already have a presence and into new markets extremely rapidly. As a brand that has only been fully operational for just over 12 months, this sort of footprint is unprecedented.
“We aim to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal to exceed our owners’ expectations.”
This growth will take the brand’s physical presence to around 100 retail environments globally including some temporary pop-up locations. The Polestar digital sales model enables customers to explore, configure and purchase a car on their personal device whenever and wherever they choose.
There is no need to visit a Space, but the brand recognises how important the opportunity to take a closer look and test drive the car can be. To that end, around 60 additional test drive locations will be in operation by the end of 2021
These easy-to-access Polestar Destinations are will help the brand become more accessible to a wider audience of potential customers. It shows that the electric car revolution is gaining more traction as the numbers converting to zero-emissions driving continue to grow.
It’s also good to see Polestar backing customers with their aftercare services. Currently, there are over 650 service points in Polestar markets. The brand’s ambition is to expand this to over 780 by the end of 2021.