Kia reveals EV6 electric car and its new design philosophy ahead of its official launch
Korean carmaker offers it’s first dedicated battery electric vehicle
Kia has revealed the first images of the EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere later this month. EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity.
At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylish elements and sculptural shapes.
The EV6 has a distinctive crossover-inspired design and is based on the brand’s new Electric-Global Modular Platform (E-GMP). EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.
Karim Habib, senior vice president and head of Global Design Centre, said: “EV6, as the first dedicated Kia electric vehicle, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market.
“With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic electric vehicle.”
At the front EV6 features sleek daytime running lights with a modern appearance. They form part of the car’s ‘digital tiger face’. This is a design progression evoking the spirit of Kia’s ‘tiger nose grille’ for the electrified era.
The design of the lamps also includes a ‘sequential’ dynamic light pattern. Below this, a low air intake visually widens the front of the car, accentuating its high-tech image. Airflow from the front is channelled through and under the car’s flat floor for optimum aerodynamics.
The side profile of EV6 is modern, sleek and aerodynamic. This contrasts with sharp lines and high-tech details with a swept-back windshield, while the bold rear haunches add volume.
A prominent roof spoiler channels air down towards a raised lower spoiler that sits atop the car’s unique rear light cluster. EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US).
The interior design is modern and spacious thanks to Kia’s dedicated E-GMP platform, which offers increased space. Kia says one of the most striking elements of the new interior is a seamless high-tech curved high-definition audiovisual and navigation (AVN) screen. Its wide curved screen and the slim dashboard give the space an open feel. A minimal number of physical buttons offer an uncluttered and easy driver-friendly experience.
We’re sure Kia fans in the UK are looking forward to the official launch of this new dedicated electric car from the Korean carmaker. They have a reputation for building quality cars at competitive prices and this is probably the reason Kia have been leading electric car sales in 2021.