Kia Corporation has revealed the first official images of the EV6, which is its first dedicated battery electric vehicle (BEV) built on the company’s new electric vehicle (EV) platform (Electric-Global Modular Platform, or E-GMP). EV6 is also the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification. This is great news for Kia fans who want to drive emission-free.
As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s electric vehicle nomenclature across all global markets.
All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully-electric. This is followed by a number that corresponds to the car’s position in the line-up. Designed and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6 will make its world premiere during the first quarter of 2021.
At present, there are few details on the EV6 but the teaser pictures show it’s a crossover style vehicle which is a combination of hatchback and sports utility vehicle. It has sleek styling with distinctive curves and futuristic looking LED lights and indicators. We expect it to offer exceptional value with Kia’s other models. We are also pleased when new models, like the EV6, hit the market increasing choice and helping to encourage EV adoption.
Karim Habib, senior vice president, said: “EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated. Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
