Mercedes-Benz Vans UK Ltd has launched a new TV advert campaign starting in November. This makes it the first van manufacturer to air an advert on television showing fully-electric vans.
The advert will air during television shows that include The Great British Bake Off, I’m a Celebrity, Get Me Out Of Here, Coronation Street, England International Football Friendly, Who Wants to Be a Millionaire and Gogglebox.
As well as terrestrial TV, the advert will air across On Demand services such as Sky Go and BT Sport. Along with this, there will be online advertising and outdoor billboards across the motorway services network to highlight the electric eVito and eSprinter vans. The six-figure investment in advertising reflects the significantly growing demand from UK businesses to operate all-electric vans and with increased sales online.
Mercedes have also launched their online showroom. This gives customers full visibility of all available vehicles for immediate sale in the UK, powered by the nationwide Dealer Network. Customers can browse new and used stock online, thanks to a wide range of filters to help find the right vehicle for their business needs and budget with representative finance options available.
In conjunction with this campaign, retail customers purchasing an eVito will be eligible for a free NewMotion Home Fast Smart charge point, worth £549. The chargers offer safe and convenient charging up to 7.4 kW on single-phase grid connections. It’s compatible with both electric cars and vans.
Andy Lawson, Sales Director at Mercedes-Benz Vans UK Ltd, said: “We believe it is important to invest in high profile advertising to continue to raise the profile of the van community, and to show that all-electric vehicles are here to stay.
“We also know that our customers are extremely resilient and are increasingly turning to new ways to ensure their businesses remain successful, so we’re pleased to be combining our electric vehicle campaign alongside our new online showroom. The time is right to highlight our offering and continue to support those businesses who choose eVans.”
