Mini develops concepts for John Cooper Works electric car models

This new development demonstrates the importance of electric mobility to the brand

By
Ian Osborne
April 6, 2021
Category:
EV Life

Future Mini vehicle architectures will allow the extreme performance of the John Cooper Works brand to be experienced with electric powertrains as well as combustion engines. The evolution of the Mini model range is focused on the ongoing expansion of electric mobility and offering new opportunities to experience the brand’s trademark driving enjoyment.

Mini are already making great strides when it comes to electric mobility with its Countryman plug-in hybrid model and the Mini Electric. Mini are now preparing the next step in the development of electric cars with its John Cooper Works models.

Bernd Körber, Head of the Mini brand, said: “With the Mini Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined. Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.

“The current focus on the development of a Mini John Cooper Works Electric demonstrates just how important electric mobility is in terms of the brand’s future direction. The goal is a unique blend of sustainability, performance and passion. With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”

No items found.
Tags: