Polestar, the performance electric car brand, has won Product Innovation of the Year with its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. This is another award for Polestar’s to add to its list that include Norway’s Car of the Year and Germany’s Golden Steering Wheel award.
Organised by edie, the awards recognise organisations that have taken their environmental, social and financial performance to new heights to achieve a sustainable future, today. The programme is the UK’s largest and most prestigious sustainability awards initiative and this year, the event saw a record number of submissions.
Entries were judged by an esteemed panel of sustainability expert judges, hand-picked for their specialist knowledge and experience in their respective fields. Winners of edie Awards are acknowledged as vanguards of sustainability and seen to be driving demonstrable results through innovation, engagement and a commitment to doing business better.
The Swedish electric performance car brand was assessed on how it embeds sustainability in its operations, business model and products. Polestar 2 was praised for work done by Polestar to improve traceability for the cobalt used in its batteries, and challenging the automotive industry’s traditional definition of premium, proving that sustainability is the new premium. By publishing Polestar 2’s life cycle assessment in 2020, Polestar also created a movement for increased transparency on the carbon footprint of cars.
The judges said: “Polestar 2 represents a hugely impressive approach to innovation that seizes traceability to improve social outcomes as well as reduce environmental impacts. This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”
Fredrika Klarén, Polestar head of sustainability, said: “It’s an honour to be awarded Product Innovation of the Year by edie. Sustainability is at the core of Polestar, in each and every aspect of the brand, and it deserves our full attention in order to fulfil our promise of being the guiding star to the automotive industry.”
